更新他们可

有必要针对客户旅程的每个阶段调整消息和内容。为了吸引客户，您可以依靠博客文章，为了转化他们，您可以建议白皮书或邀请他们观看视频推荐。了解客户在旅程每个阶段的意图和需求应该是每个内容营销策略的首要任务让您的团队为数字化转型做好准备。培训您的营销和销售团队，并不断客户的工具。

不仅仅是理论，还有实践：从 LinkedIn 等社交网络到 CRM 等数字解决方案为什么数字化转型对于当今的营销和销售至关重要为什么要协调营 C级执行名单销和销售协调营销和销售带来许多好处：它为全渠道战略奠定了基础。如今，当接触点迅速增加时，有必要关注全渠道策略，以便为客户提供跨所有渠道（数字渠道和其他渠道）的流畅且连贯的体验。

让我们尝试用一个例子来说明：报纸上的二维码指示。引导至登陆页面，在该页面中，以特定形式输入个人数据作为交换，提供下载电子书的可能性。领导者留下的数据被输入到 CRM 中并提供给公司团队。此时，数字营销团队尝试与潜在客户建立联系，以确定其意图和价值。他选择通过发送一系列电子邮件来做到这一点。

_________________
C级执行名单

Dołączył: 19 Mar 2022 Posty: 349462

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Dołączył: 19 Mar 2022 Posty: 349462

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